Mental health awareness campaigns dominate headlines annually, but critics argue they fail to address Canada’s systemic care gaps. One in five Canadians face mental illness each year, yet 6.5 million lack access to reliable healthcare, worsening the crisis. Bell Let’s Talk Day is often praised, but allegations of workplace policies contradicting its advocacy highlight concerns over corporate performativity.
Jason Morehouse, CEO of HiBoop, calls for year-round action, including funding, physician recruitment, and digital health solutions. His firm’s AI-powered platform aims to streamline mental health assessments, offering Canadians better access to care beyond hashtags and campaigns.
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