TD Bank remains Canada’s most valuable brand for the third consecutive year, according to the Brand Finance Canada 100 report. Despite a 10% dip, TD’s value stands at $23.4 billion, underscoring its strong consumer preference. The banking sector commands one-third of Canada’s total $342.1B brand value.
RBC ranked second, followed by Brookfield, Scotiabank, BMO, and CIBC. Crown Royal surged 78% to become Canada’s strongest brand. Retailer Circle K and insurers Canada Life and Manulife also posted notable gains. Rising economic uncertainty and trade tensions continue to impact forecasts.
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