Shopify has shuttered its equity-focused programs, ending initiatives that supported Black, Indigenous, and women entrepreneurs. Internal discord began after executive Kaz Nejatian pledged to restore a Sir John A. Macdonald statue, sparking debate over the company’s commitment to inclusion.
Former staff allege that diversity was used as marketing, not mission. Programs like Build Native and Build Black, once heralded, were quietly cut in 2025. Executives now frame DEI work as “virtue signalling.” Staff say the closures came abruptly, erasing support for merchants who brought in real revenue. For some, it marked a cultural turning point—and a political one.
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