Canada Post’s strike has left Canadian charities scrambling as critical year-end direct mail campaigns crumble, threatening their essential programs. Nearly half of Canadians who typically donate via mail are not switching to online giving, according to an Ipsos poll commissioned by CanadaHelps. Charities like Distress Centres of Greater Toronto and TB Vets Charitable Foundation face dire revenue shortfalls, jeopardizing services such as crisis intervention and respiratory care.
CanadaHelps highlights the growing importance of subscription giving and engaging Millennials and Gen Z through digital platforms. Charities must accelerate their digital transformation to ensure resilience against future disruptions.
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