Shopify CEO Tobi Lütke is rolling out “buy local” features on the Shop app following Canada’s response to new U.S. tariffs. The move comes after Lütke criticized both governments, arguing that retaliatory tariffs will harm Canadian businesses. The U.S. imposed 25% tariffs on Canadian goods, prompting Canada to mirror the policy.
While Lütke claims Shopify remains unaffected, economists warn of broader economic fallout. Critics, including U of T professor Robert Gillezeau, accuse Lütke of undermining Canada’s stance. Shopify has not disclosed specifics on the new features, set to launch in Canada, the U.S., and Mexico.
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