Shopify has removed an online store belonging to Ye, the artist formerly known as Kanye West, after it began selling T-shirts featuring a swastika. The controversial apparel appeared on yeezy.com following a Super Bowl ad featuring Ye. By Tuesday, Shopify confirmed it was no longer processing orders and had taken down the store, citing violations of its platform rules.
Ye’s representatives did not respond to media inquiries. This follows Adidas’ 2022 decision to end its lucrative Yeezy partnership over Ye’s antisemitic remarks. At its peak, Yeezy products generated $2 billion annually, representing 10% of Adidas’ revenue.
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