Vancouver-based Holdr is introducing a new model for artist monetization, offering musicians an exclusive one-time membership for their most dedicated fans. Co-founded by Aneesh Varshney and Buk Nkosi, Holdr allows artists to sell 1,000 lifetime memberships, granting fans perks like unreleased music, free tickets, and digital experiences.
Unlike Patreon’s subscription model, Holdr lets fans auction for access, creating a long-term revenue stream for artists. The startup has already secured high-profile investors, including Hootsuite’s Ryan Holmes and executives from Universal Music. Holdr is now raising $1.5 million to expand globally.
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