Rival Group and Angus Reid Group (ARG) are merging to form Canada’s largest Canadian-owned independent market research company. The $60M enterprise will span six cities across North America, combining ARG, Rival Technologies, and Reach3 Insights under one umbrella. Dr. Angus Reid, returning to commercial research, joins the board.
Co-CEOs Jennifer and Andrew Reid will oversee consulting and tech, respectively, emphasizing integrated services and AI-powered tools. The Vancouver-based group now serves over 500 clients and plans international expansion with a London office. No layoffs are expected in the consolidation.
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