Manulife is introducing a redesigned electronic life insurance application alongside an enhanced version of its AI underwriting engine, MAUDE, enabling automatic approvals in as little as two minutes for eligible applicants. The update uses adaptive questioning to reduce medical inquiries by up to 40 percent while improving consistency through standardized inputs.
Chief Underwriter Karen Cutler said 58 percent of eligible cases were auto-approved by December, up 56 percent from pre-launch. Applications requiring review are escalated to human underwriters. MAUDE evolved from Manulife’s 2018 AIDA system and operates under responsible AI principles, supporting faster, accurate decisions for advisors and clients.
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