Canadian Tire Corporation is expanding its partnership with Microsoft to roll out MOSaiC, an AI-driven retail intelligence platform across Canadian Tire, Mark’s and SportChek channels. Built on Microsoft Azure, the system blends sales, loyalty and external data such as weather and events to predict demand patterns and coordinate inventory, promotions and digital content.
Executives say the tool moves the retailer beyond transactions toward serving customer “life occasions.” During pilots, MOSaiC identified more than 1,000 retail scenarios. The company is also deploying Microsoft 365 Copilot internally and training staff in AI adoption as part of its True North modernization strategy nationwide rollout.
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