Toronto-based sleep tech company Smart Nora has filed for bankruptcy, citing poor market conditions, a funding gap, and tariff-related challenges. Founded in 2015 through Kickstarter, Smart Nora sold over 100,000 anti-snoring devices, earning $30 million in lifetime revenue. The July 11 filing lists over $4.3 million in liabilities—including loans from RBC, BDC, and Eastern Ontario CFDC—and just $40,474 in assets.
CEO Behrouz Hariri blamed volatile U.S. tariffs and delayed investments for the company’s collapse. Despite appearances on Dragons’ Den and efforts to launch a second-gen product, customer shipments stalled and the company ultimately ran out of capital.
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