Calgary’s Showpass has committed more than $10 million to Event Inkubator, an accelerator for independent event businesses ready to expand. Selected organizers can access financing through Showire, subject to approval, alongside event technology, dedicated support, executive meetups and a private peer community. The program targets businesses with proven audience demand that need resources for bigger acts, larger venues or new markets. Showpass says participants retain ownership of their businesses and audience relationships. Applications for the founding group close November 30, 2026, and are open to companies outside its existing customer base. Information sessions run October 29 and November 19 online.
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