In a recent analysis, product leader Sol Lee argues that startups are best positioned to succeed in emerging industries due to a lack of entrenched players and rapidly evolving needs. Unlike mature sectors with established tools and high switching costs, emerging markets offer a clean slate.
Lee highlights the creator economy as a prime example, where fragmented niches and inefficient workflows invite innovation. Her advice: focus on solving specific problems for well-defined user segments rather than chasing the entire market. Clarity, focus, and speed, she says, are key to shaping industries as they form.
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