Debrand

Vancouver-based Debrand has received over $300,000 from B.C.’s Plastics Action Fund to advance R&D into recycling plastic-based textiles. The grant supports Debrand’s development of automated sortation and material analysis tools aimed at diverting garments from landfills and integrating them into the circular economy.

Cofounded in 2008 by Amelia Eleiter and Wes Baker, Debrand serves major brands including Lululemon and Canada Goose. The company recently opened U.S. operations in Ohio and expanded its Surrey, B.C. facility. Backed by a 2022 investment from WM, Debrand is addressing a critical gap in textile waste infrastructure.

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In a bid to further its mission of sustainability, textile recycling specialist Debrand is opening a cutting-edge headquarters in Surrey, BC.

The 21,000-square-foot facility is the first of its kind in Canada and a rarity in North America, boasting state-of-the-art textile sortation technology for reuse and recycling.

CEO Amelia Eleiter emphasizes the importance of circular textile practices, aiming to assist top fashion and retail brands in achieving sustainability goals. The facility’s expansion is set to make textile recycling more accessible, reducing the 92 million tons of textile waste sent to landfills annually.

Debrand, backed by WM, serves renowned brands like Lululemon Athletica and Canada Goose.

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