Rogers has launched a $50 million national effort to reduce children’s screen time, responding to growing parental concern. The five-year program, Screen Break, offers online tools to help families set data limits and device downtime around meals and bedtime.
Developed with Toronto Metropolitan University’s The Dias think tank, the campaign also funds youth physical activity programs, beginning with the YMCA. The initiative follows a Rogers survey showing Canadians aged 11 to 17 spend over five hours daily on phones, exceeding pediatric guidelines. Most parents surveyed agree. The issue is widespread.
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