Calgary startup SimpleHedge has secured $4 million in seed financing to expand its platform for managing commodity price risk. Investors include Tall Grass Ventures, Trillick Ventures, Startup TNT, Barrel Ventures and others. The company reports supporting more than US$350 million in transactions from nearly 3,000 farmers, overseeing more than 110 million acres after only eighteen months.
SimpleHedge combines market data, inventory details and pricing scenarios so producers can evaluate strategy without directly trading futures or options. Hiring will occur in Calgary and Winnipeg as product development scales. Backers say the platform brings modern tools to agriculture.
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