TD Bank Group has unveiled TD AI Prism, a proprietary foundation model developed in-house to enhance personalization and predictive analytics. The AI system consolidates siloed analytics into a single predictive engine, capable of processing up to 100 times more data points to anticipate customer behavior.
Built on TD’s secure cloud infrastructure, the platform ensures data privacy while enabling real-time marketing and product personalization. TD AI Prism marks a major milestone for the bank’s AI research arm, Layer 6, and is part of the broader TD Invent innovation initiative. Initial deployment for marketing communications is expected later this year.
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