TD

TD Bank Group is scaling artificial intelligence across its operations after pilot programs such as TD AI Prism yielded strong results in 2025. The bank centralized data on a secure cloud platform to develop foundational predictive models it can redeploy across business units, speeding innovation and driving efficiency.

TD’s Gen AI pilots — including virtual assistants in contact centres and personal banking — have automated manual tasks and strengthened predictive insights. Senior AI leaders say the strategy is built on a robust data foundation, reusable models, and ethical oversight through the bank’s Trustworthy AI framework. The goal for 2026 is to deliver US$1 billion in value from AI.

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TD Bank has joined the Massachusetts Institute of Technology’s Media Lab as a founding collaborator in its Scalable AI program, “sAIpien.” The initiative unites industry and academia to advance responsible, human-centric AI. Luke Gee, TD’s Chief Analytics & AI Officer, said the collaboration underscores the bank’s commitment to innovation and generative technologies.

Researchers will explore how AI can transform financial services over the next decade. The move follows TD’s launch of a Wealth Virtual Assistant powered by its in-house AI Prism model, developed by Toronto-based Layer 6. TD is North America’s sixth-largest bank.

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TD Bank Group has launched a new Wealth Virtual Assistant, a generative AI knowledge system built by its Toronto-based Layer 6 team. The tool, developed for TD Wealth, enables advisors to access information faster and deliver more personalized client support. “We’re equipping our colleagues with best-in-class tools,” said Sara Thomson, Senior Vice President of TD Wealth.

Chief of Analytics and AI Luke Gee added that the assistant reflects TD’s commitment to building a simpler, more efficient bank. The launch is part of a broader plan to deploy seven AI assistants across TD following its investment in AI Prism technology.

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A TD Bank Group survey finds most Canadian workers see AI as a productivity booster, yet many feel unprepared to use it effectively. The 2025 TD AI Insights Report shows 56% of AI users report higher productivity, with Gen Z and Millennials most optimistic. Still, 64% say their employer hasn’t provided adequate AI training, and 58% believe colleagues lack understanding of the technology.

TD says targeted training, such as Microsoft Office 365 Copilot and GitHub Copilot programs, is boosting adoption internally. Leaders stress that trust, training, and thoughtful rollout are key to AI’s workplace success.

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A TD and Ipsos survey reveals a paradox: while 87% of Canadians feel comfortable using technology, only 3% rate their AI skills highly. Yet 72% passed a basic AI knowledge test, suggesting greater competence than confidence.

Younger Canadians feel more familiar with AI, but Gen X and Millennials scored higher in technical knowledge. Still, trust remains low—only 43% trust AI versus 81% who trust banks. TD is tackling this gap through its Trustworthy AI framework and Layer 6 R&D center, aiming to make AI secure, understandable, and beneficial for customers.

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TD Bank Group has unveiled TD AI Prism, a proprietary foundation model developed in-house to enhance personalization and predictive analytics. The AI system consolidates siloed analytics into a single predictive engine, capable of processing up to 100 times more data points to anticipate customer behavior.

Built on TD’s secure cloud infrastructure, the platform ensures data privacy while enabling real-time marketing and product personalization. TD AI Prism marks a major milestone for the bank’s AI research arm, Layer 6, and is part of the broader TD Invent innovation initiative. Initial deployment for marketing communications is expected later this year.

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A new report from AI intelligence firm Evident shows TD Bank is outpacing global peers in AI hiring. The April 2025 AI Talent Report reveals TD grew its AI team by over 17% in six months, surpassing the 12.6% global average.

TD now ranks among a select group of “banks to watch,” including BNY and Lloyds, closing in on the top 10 globally. With strong AI research staffing and cloud-driven innovation, TD’s efforts reflect Canada’s growing influence in financial AI. In banking, talent is strategy—and TD is quietly pulling ahead.

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TD Bank remains Canada’s most valuable brand for the third consecutive year, according to the Brand Finance Canada 100 report. Despite a 10% dip, TD’s value stands at $23.4 billion, underscoring its strong consumer preference. The banking sector commands one-third of Canada’s total $342.1B brand value.

RBC ranked second, followed by Brookfield, Scotiabank, BMO, and CIBC. Crown Royal surged 78% to become Canada’s strongest brand. Retailer Circle K and insurers Canada Life and Manulife also posted notable gains. Rising economic uncertainty and trade tensions continue to impact forecasts.

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