Toronto’s Boardy, an AI introduction platform, ignited controversy with emails mimicking Donald Trump’s tone. Sent on Inauguration Day, the emails featured gender-biased comments: women received appearance-focused feedback, while men’s messages emphasized professionalism.
Tidal Equality’s Anna Dewar Gully was praised for her “perfectly shaped eyebrows,” while marketing director Natalie Williams endured comments about her jewelry. Men, including Boardy CEO Andrew D’Souza, received leadership-centric remarks. Women like Milly Barker criticized the tone-deaf campaign, highlighting harassment risks. With 91% of LinkedIn’s women facing inappropriate messages, Boardy’s attempt to “#MakeLinkedInFunAgain” backfired. CEO D’Souza apologized, vowing change.
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