Salesforce

Salesforce has unveiled AIforce, a new interface layer that brings Salesforce data, workflows, business logic, permissions, and governance into any AI experience. Announced at Dreamforce, AIforce is designed to let agents reason and take action across enterprise systems without forcing users into a traditional Salesforce interface.

The company says developers can build composable, live interfaces wherever work happens, while preserving Salesforce context and security. The launch reflects Salesforce’s broader push to make CRM intelligence available across agentic productivity tools, helping companies connect AI assistants directly to the systems, rules, and operational knowledge already running their businesses across teams and channels.

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A Salesforce survey of more than 1,500 desk workers found American employees are 43 percent more likely than the global average to describe themselves as AI skeptics. The concern is not just job loss. Workers pointed to generic outputs, insufficient training, and low trust as the top reasons AI pilots fail.

Salesforce argues the fix is less about selling AI’s promise and more about building better conditions for adoption: secure tools, stronger data foundations, role-specific customization, and training. Among workers who successfully moved beyond pilots, 76 percent became AI advocates and 63 percent now use AI daily.

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Salesforce says artificial intelligence reshaped holiday shopping, with AI and agents driving 20% of global orders worth US$262 billion. Yet 67% of Canadian marketing leaders report struggling to keep pace with shifting consumer behaviour.

The findings come from Salesforce’s State of Marketing report, which surveyed 4,450 marketers globally, including 250 in Canada. While 85% say AI is raising customer expectations, nearly half of Google searches now display AI-generated summaries, compressing the traditional marketing funnel. Eighty-eight percent say customers expect two-way conversations, but 87% admit running generic campaigns. Forty-four percent have yet to adapt strategies for AI-driven discovery.

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Salesforce has released its 2026 State of Sales Report, based on a survey of more than 4,000 sales professionals, revealing that artificial intelligence and AI agents are now the top growth tactic for sales teams in the year ahead.

According to the report, sales organizations that deploy AI agents are 1.7 times more likely to outperform peers, with agents expected to cut research time by about 34 percent and content creation by about 36 percent. The data also shows administrative tasks remain a productivity drag, especially for younger sellers. Sales teams report broad AI adoption and optimism for growth despite operational challenges.

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Salesforce has unveiled Agentforce for HR Service, a new AI-driven solution designed to streamline employee support and reduce the burden on HR teams. Embedded in Slack and the Employee Portal, Agentforce enables workers to perform tasks such as updating personal information, requesting time off, and submitting expenses through natural language conversations.

Salesforce reports a 96% self-service resolution rate within its own HR team. With customizable capabilities, Agentforce integrates with HRIS systems, automates case tracking, and escalates sensitive issues to human reps. The new offering promises greater productivity and efficiency amid widespread HR staffing shortages.

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Salesforce’s latest study reveals that HR leaders anticipate a 327% increase in AI agent adoption by 2027, with 23% of workers expected to be redeployed as digital labor transforms the workplace. The global survey of 200 CHROs highlights plans to reskill 81% of employees for roles better suited to an AI-powered economy.

While just 15% of companies have fully implemented agentic AI, HR leaders expect major productivity gains and cost savings. Soft skills and AI literacy will become increasingly vital, with HR leaders forecasting a hybrid future where human employees and digital agents collaborate across all sectors.

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A Salesforce report finds over 90% of developers are excited about AI’s impact on their careers, with 96% expecting AI to improve development. The survey of 2,000+ software leaders and 250 U.S. developers reveals agentic AI is set to transform the field, with four in five leaders believing AI agents will be as vital as traditional tools.

Developers see AI increasing efficiency, automation, and career growth, though many seek more training and resources. AI agents are reshaping development, says Salesforce EVP Alice Steinglass, shifting focus from manual coding to high-level strategy.

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