TD

A TD and Ipsos survey reveals a paradox: while 87% of Canadians feel comfortable using technology, only 3% rate their AI skills highly. Yet 72% passed a basic AI knowledge test, suggesting greater competence than confidence.

Younger Canadians feel more familiar with AI, but Gen X and Millennials scored higher in technical knowledge. Still, trust remains low—only 43% trust AI versus 81% who trust banks. TD is tackling this gap through its Trustworthy AI framework and Layer 6 R&D center, aiming to make AI secure, understandable, and beneficial for customers.

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TD Bank Group has unveiled TD AI Prism, a proprietary foundation model developed in-house to enhance personalization and predictive analytics. The AI system consolidates siloed analytics into a single predictive engine, capable of processing up to 100 times more data points to anticipate customer behavior.

Built on TD’s secure cloud infrastructure, the platform ensures data privacy while enabling real-time marketing and product personalization. TD AI Prism marks a major milestone for the bank’s AI research arm, Layer 6, and is part of the broader TD Invent innovation initiative. Initial deployment for marketing communications is expected later this year.

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A new report from AI intelligence firm Evident shows TD Bank is outpacing global peers in AI hiring. The April 2025 AI Talent Report reveals TD grew its AI team by over 17% in six months, surpassing the 12.6% global average.

TD now ranks among a select group of “banks to watch,” including BNY and Lloyds, closing in on the top 10 globally. With strong AI research staffing and cloud-driven innovation, TD’s efforts reflect Canada’s growing influence in financial AI. In banking, talent is strategy—and TD is quietly pulling ahead.

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TD Bank remains Canada’s most valuable brand for the third consecutive year, according to the Brand Finance Canada 100 report. Despite a 10% dip, TD’s value stands at $23.4 billion, underscoring its strong consumer preference. The banking sector commands one-third of Canada’s total $342.1B brand value.

RBC ranked second, followed by Brookfield, Scotiabank, BMO, and CIBC. Crown Royal surged 78% to become Canada’s strongest brand. Retailer Circle K and insurers Canada Life and Manulife also posted notable gains. Rising economic uncertainty and trade tensions continue to impact forecasts.

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TD Bank Group is expanding its artificial intelligence capabilities in the U.S. with a new Layer 6 office in New York City. The AI research hub, originally based in Toronto’s MaRS District, will open later this year at One Vanderbilt with 20 specialists focused on Generative AI and machine learning.

TD says the move will strengthen U.S. operations and support innovation. “This new office establishes a strong foundation,” said TD Bank CEO Leo Salom. The expansion is part of TD’s broader strategy to embed AI across banking services and operations.

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Chitra Phal, Associate Vice President of KYC Engineering at TD Bank Group, credits continuous learning and mentorship with shaping her successful tech career. In a recent interview, Phal emphasized the value of certifications, stretch assignments, and industry events like TD’s TechCon in future-proofing skills.

Mentorship helped her transition into the Canadian workforce, while sponsorship accelerated her path to leadership. Today, she leads teams building secure, innovative customer solutions. Phal says technical and soft skills alike—plus alignment with corporate values—are key to long-term success in tech.

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TD Bank isn’t just hiring tech talent—it’s building it from within. At TD TechCon 2025, the Bank doubled down on AI, cybersecurity, and cloud computing training, ensuring employees stay ahead in fintech. From GitHub Copilot integration to hands-on agile training, TD is making upskilling a priority.

Industry collaborations with QueerTech and BPTN help expand opportunities for diverse talent. Senior VP Licenia Rojas says AI will reshape banking, and TD wants its people ready. With mentorship, training, and cutting-edge tools, the Bank is crafting a workforce prepared for tomorrow’s financial landscape.

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TD Bank Group hosted its third annual TD TechCon, an internal tech conference aimed at expanding employees’ skills and fostering innovation. The event, held in Toronto and online, featured keynotes, panels, and hands-on tech demos. Highlights included insights from TD’s Elite Inventor Program, discussions on AI, cloud computing, and cybersecurity, and an inspiring speech by Orlando Bowen on unity and leadership.

TD’s Vlad Shpilsky emphasized the bank’s commitment to technological advancement and workforce development. The event’s growing participation reflects TD’s focus on digital transformation and its goal of building the bank of the future.

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